“Those who tell the stories rule society.” [Plato]. In my mind, there’s a corollary to that saying, which is “Those who tell stories rule—when selling and persuading.” Why is this true?
Storytelling is an effective way to generate excitement. It’s also a great way to influence and persuade someone to your way of thinking. Managers who share stories can testify how effective they are—especially when getting your team impassioned about your vision. Read more