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Episode 10: Conversion Rate Optimization and the “Three Random Guys” Test with Brice McBeth

Jerry sits down with Brice McBeth of Standish Salon Goods to talk about Conversion Rate Optimization and SEO Marketing in the modern entrepreneurial landscape. Brice draws on his background at IBM, his first startup Reap Marketing, and his mentorships at the Dallas Entrepreneurial Center to discuss the differences between traditional and digital marketing, the value of consumer perception over reality, and the “Three Random Guys” test.